Tuesday, November 20, 2012

The Art of Persuasion

This advertisement uses Logos, persuading buyers to buy products by logical reasoning. Advertisement using Logos would most likely state facts about the product to get the buyers to trust their product and buy it. On this advertisement it shows the buyers how you can save 30 to 80 percent when buying prescription drugs, etc.
This advertisement is using Pathos to advertise its product. Pathos is one of the rhetorical techniques used to advertise in which the advertisement appeals to someone's emotion. In this advertisement a happy baby is shown holding the tire, which would have an emotional impact on people who love babies, etc.
This advertisement can be viewed as an advertisement that persuades the audience by Ethos, by  appealing to character and credibility. Celebrities can sometimes advertise products with Ethos by endorsing a product to give it more credibility.


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